This was our largest and highest engaged audience, they are well aware of the SaaStr brand, have hit the subscribe button, and active members of our community. This made getting unique content that was underserved quite difficult. We landed on the idea of taking the top answers to founder’s most pressing questions and compiling them into a Call-and-Response based book. We sourced the content from our Qoura space, where our CEO has been named a Top Writer 5 years running and whose content has amassed over 50 million views. Qoura at the time for us had an extremely low overlap into our marketing list which meant that for most of our existing audience the sourced content would appear as if it were new content. We pulled the top 100 questions related to Scaling a company, Sales, and Raising capital.