About ME
I’m a problem solver with experience in product management, creative direction, and visual identity. I have a demonstrated history of working in the SaaS and advertising industry. My strengths lie in seeking to understand problems so that solutions can be developed and products pivoted to avoid pitfalls while scaling towards new goals.
HEAD OF DESIGN
SaaStr
2018 – Current
At SaaStr I’m charged with bringing the SaaStr community and brand to life through creative elements and ensure all creative assets are delivered on-time to meet event deadlines, while owning creative elements and branding for SaaStr event production including signage, staging, visual elements, digital signage, printed signage and creative experiential elements for over 20,000 attendees. I also oversaw production of SaaStr’s online community assets including saastr.com, event websites, e-books, printed assets, social graphics, videos, presentations and photography while managing outside design contractors, video producers and web designers.
Creative Freelance
2013 – 2019
My freelance work consisted of assisting brands and agencies in developing creative strategies for their projects. Execution would either be by myself or partners to execute. I always conveyed confidence and accuracy in the expected results and turnout of those campaigns. My client’s mediums include: traditional usage, such as TV, radio, print; digital usage, such as social media campaigns, digital ad spends, website design; and content creation; such as videography, photography, and content writing. Clients continue to seek me out for my honesty, integrity, and genuine investment in the continued success of their branded efforts.
Senior Digital Strategist
Boiling Point Media
2016 – 2018
My role at Boiling Point Media consisted of managing a team of digital content creators, being the liaison between the agency and the client, developing leads and up-selling current clients, and managing the agency’s digital services including social media strategy development, digital media buying, and data analysis. Being part of a growing team meant that my diverse skill set came in handy in assisting the team with any and every aspect of a project from planning, production, execution, to communication with current or prospective clients.
Product Photographer
Metroshoe Warehouse
2013 – 2014
My role at MetroShoe Warehouse consisted of the managing, organizing, scheduling, and execution of their in-house photography studio and photo library. As their first hire in this role my duty was to establish a work flow, set brand guidelines for styling, and photograph incoming inventory for sale on their e-commerce business and Amazon online storefront. In addition, I developed seasonal look books to market their products both in store and online. My standards and guidelines are still used today by the company.
Proficencies
Software & Skills
Photoshop
Lightroom
Illustrator
InDesign
Premiere
After Effects
WordPress
Microsoft Word
Microsoft Excel
Microsoft Power Point